A Body Care Brand Ready to Dominate Paid Social
Maelys has built a cult following in the body care space with their innovative sculpting and firming products. Known for delivering real, visible results, the brand had already proven strong product-market fit through organic growth and influencer buzz.
With ambitions to scale aggressively on Meta and TikTok, Maelys needed a creative partner who could produce high-volume UGC that matched the authenticity their audience expected—while driving the performance metrics required to scale to 7-figure monthly spend profitably.
Scaling Creative Volume Without Sacrificing Performance
Maelys came to Krave Media at a critical growth inflection point:
Their winning ad concepts were fatiguing faster than their internal team could produce replacements
Scaling spend meant CPAs were creeping up, threatening profitability at higher budgets
The intimate nature of body care products required creators who could speak authentically about real results without feeling overly promotional
They needed diverse creator representation to reach broader audiences while maintaining conversion rates
Previous agency partnerships delivered volume but couldn't crack the performance benchmarks needed for sustainable scale
The brand needed a partner obsessed with both creative quality and direct response performance.
Krave Media cracked the code on scaling our creative. They understand that at 7-figure monthly spend, you can't just make ads—you need a system that produces winners consistently. Our CPA dropped 40% even as we scaled, which completely changed our unit economics.
High-Volume UGC Engine Built for Scale
Phase 1: Creative Strategy & Winning Concept Analysis
We audited Maelys' top-performing historical ads to identify the hooks, formats, and messaging that drove results. Key insights emerged: transformation-focused content outperformed lifestyle imagery, authentic "real results" testimonials beat polished spokesmodel approaches, and specific problem-solution framing converted better than general brand messaging. We built our creative roadmap around these proven patterns.
Phase 2: Creator Casting & Production at Scale
We deployed 25+ creators across the US, UK, and Australia—carefully casting for authenticity, relatability, and on-camera confidence discussing body care. Each creator received detailed briefs built around winning hooks while allowing room for natural delivery. Production delivered 120+ unique ad variations across multiple formats: testimonials, before/after reveals, routine integrations, and problem-agitation hooks.
Phase 3: Rapid Testing & Iteration Framework
We established a continuous creative pipeline, delivering fresh batches of ads every 10 days to combat fatigue. Our performance team worked directly with Maelys' media buyers, analyzing hook retention rates, thumb-stop metrics, and conversion data to identify winning patterns. Top performers were iterated rapidly—new hooks on proven creators, winning scripts with fresh faces—creating a flywheel of scalable creative.
Over an 8-month partnership, Krave Media became Maelys' primary UGC engine, delivering 120+ performance-driven creatives that reduced CPA by 40% while the brand scaled to 7-figure monthly ad spend. The continuous creative pipeline eliminated fatigue as a bottleneck, allowing Maelys to scale confidently with consistent profitability across Meta and TikTok.
Your next winning performance creative partner
Get scroll-stopping UGC ads that lower your CPA and scale your brand on Meta and TikTok.